Senior Marketing Specialist, B2B

Inspiring Tomorrow for 35+ Years

Our story began in 1989, when we set out to provide digital management systems for the hospitality and food & beverage industries—with even bigger dreams in mind. We’ve come a long way, thanks to the technologies we've developed to help hotels and restaurants thrive—driven by our passion, hard work, integrity, commitment to sustainability, and the incredible people we work with.

From cloud-based hotel management systems to comprehensive restaurant platforms, our wide range of products meets the needs of hospitality businesses of all sizes. We’re happy to be a trusted business partner of Oracle, the world’s leading provider of hospitality technology. We also hold the exclusive privilege of being the sole distributor in Turkey for Oracle Hospitality’s flagship products—OPERA PMS (Property Management System) and Simphony POS (Restaurant Management Software).

The success we proudly celebrate today has been made possible through strong partnerships, a passionate and dedicated team, and most importantly, the trust we’ve earned by providing our customers with 24/7 technical support.

Key Responsibilities

• Strategy & Brand Building: Develop and execute comprehensive marketing strategies to increase brand awareness, market share, and customer loyalty.
• Launch Management: Plan and manage the end-to-end launch process for new products and brands, ensuring a successful entry into the market.
• Campaign Management: Design, implement, and analyze multi-channel marketing campaigns, measuring their effectiveness and optimizing for performance.
• Content Strategy: Develop and oversee content strategies for all digital channels, including the company website, social media, and email marketing, to engage our target audience.
• Product Marketing: Define and articulate compelling go-to-market (GTM) strategies, product positioning, and messaging that differentiates our products in the marketplace.
• Customer Insights: Analyze customer feedback and market trends to provide actionable insights that contribute to the product development process.
• Sales Enablement: Collaborate closely with sales teams to create effective sales tools and support materials that align with marketing campaigns.
• Brand Consistency: Uphold brand identity and ensure consistency across all marketing materials, campaigns, and communication channels.
• CRM & Automation: Define CRM strategies, manage customer segmentation, and oversee marketing automation processes to nurture leads and retain customers.
• Events & Exhibitions: Create compelling marketing messages for company-hosted or attended events and trade shows; actively participate in and support the organization of these events.
• Success Stories: Support the process of developing compelling customer success stories and case studies.
• Reporting & Analytics: In collaboration with the marketing growth team, prepare and present monthly and quarterly KPI reports and management summaries on brand and product performance.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of proven experience in brand management, product marketing, or a similar role, preferably in [mention your industry, e.g., B2B Tech, SaaS, telco].
• Demonstrable experience in developing and executing successful go-to-market (GTM) strategies.
• Experience with CRM and marketing automation platforms.
• Excellent analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Exceptional written and verbal communication skills in English.
• A strong collaborator with the ability to work effectively across different teams, especially with product and sales.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

You can find detailed information about the processing of your personal data and your rights regarding the processed personal data within the scope of the Personal Data Protection Law No.6698, in the Candidate Clarification Text at the link below: https://www.protel.com.tr/calisan-adayi-aydinlatma-metni/