Senior Brand and Product Marketing Specialist

35 Years of Inspiring Tomorrow

Our story began in 1989, when we set out to provide digital management systems for businesses in the hospitality and food & beverage industries—with even bigger dreams in mind. We have reached where we are today through the solutions we've developed with our passion for people, hard work, integrity, sustainability, and technology—solutions that help hotels and restaurants thrive.

From cloud-based hotel management systems to restaurant management platforms, our wide range of products meets the needs of businesses of all sizes. We are a strong business partner of Oracle, the world’s leading provider of hospitality technology. We also have the exclusive privilege of being the sole distributor in Turkey for Oracle Hospitality’s flagship products—OPERA PMS (Property Management System) and Simphony POS (Restaurant Management Software).

The success we proudly share today has been made possible through our strong partnerships, our passionate and dedicated team, and most importantly, the trust we’ve earned by providing our customers with 24/7 technical support.

Key Responsibilities

• Strategy & Brand Building: Develop and execute comprehensive marketing strategies to increase brand awareness, market share, and customer loyalty.
• Launch Management: Plan and manage the end-to-end launch process for new products and brands, ensuring a successful entry into the market.
• Brand Consistency: Uphold brand identity and ensure consistency across all marketing materials, campaigns, and communication channels.
• Campaign Management: Design, implement, and analyze multi-channel marketing campaigns, measuring their effectiveness and optimizing for performance.
• Content Strategy: Develop and oversee content strategies for all digital channels, including the company website, social media, and email marketing, to engage our target audience.
• Product Marketing: Define and articulate compelling go-to-market (GTM) strategies, product positioning, and messaging that differentiates our products in the marketplace.
• Customer Insights: Analyze customer feedback and market trends to provide actionable insights that contribute to the product development process.
• Sales Enablement: Collaborate closely with sales teams to create effective sales tools and support materials that align with marketing campaigns.
• CRM & Automation: Define CRM strategies, manage customer segmentation, and oversee marketing automation processes to nurture leads and retain customers.
• Events & Exhibitions: Create compelling marketing messages for company-hosted or attended events and trade shows; actively participate in and support the organization of these events.
• Success Stories: Support the process of developing compelling customer success stories and case studies.
• Reporting & Analytics: In collaboration with the marketing growth team, prepare and present monthly and quarterly KPI reports and management summaries on brand and product performance.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of proven experience in brand management, product marketing, or a similar role, preferably in [mention your industry, e.g., B2B Tech, SaaS, FMCG].
• Demonstrable experience in developing and executing successful go-to-market (GTM) strategies.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Excellent analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Exceptional written and verbal communication skills in English.
• A strong collaborator with the ability to work effectively across different teams, especially with product and sales.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

What's in Protel for You?

• Focus on your professional growth; we've got everything else covered!
• Your wellbeing is our priority. We provide private healthcare insurance accepted by a vast number of hospitals across Turkey.
• Meal Support: Your lunch is on us! Plus, our meal card can be used in all supermarkets nationwide.
• Tech assistance: We equip you with cutting-edge computer technology and related hardware for optimal performance.
• Non-smokers Extra Leave: Upholding healthy lifestyles, we reward non-smoking staff members with an extra five leave days annually!
• Birthday Leave: Enjoy a day off to commemorate your special day.
• Education Support: Continuous learning enhances capability! We offer training budgets to facilitate ongoing professional development and learning opportunities for you.
• Onboarding Coach: To integrate you into the Protel culture, from day one of your recruitment process, you'll have a dedicated coach guiding and supporting you throughout.
• Educational Subscriptions Support: Enjoy free access to informative courses on renowned educational platforms such as Udemy and Pluralsight!
• English Language Proficiency Aid: Broaden your horizons! We are committed to enhancing your mastery of English.
• Premier Office Space: Our distinguished office situated in Esentepe, Istanbul, is conveniently proximate to all forms of transportation!
• Complimentary Beverages at Protel No. 8 Cafe: Enjoy filter coffee, Turkish coffee and tea on the house! For those with a distinct taste for various coffee brewing styles, our skilled barista offers an array of coffees.
• Fresh Breakfast Offerings at Protel No. 8 Restaurant: Start your day with a nutritious breakfast prepared by us!
• Dress Code Norms: There are none! We appreciate you precisely as you present yourself!
• Recreational Area: Take some time off your regular work routine by engaging in table tennis matches or organizing foosball tournaments with your colleagues!

You can find detailed information about the processing of your personal data and your rights regarding the processed personal data within the scope of the Personal Data Protection Law No.6698, in the Candidate Clarification Text at the link below: https://www.protel.com.tr/calisan-adayi-aydinlatma-metni/